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Crossing The Chasm

What You Will Learn

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Navigating the Technology Adoption Lifecycle

This chapter explores the technology adoption lifecycle, detailing the characteristics and motivations of each group from innovators to laggards. It emphasizes the challenges of bridging the gap, or 'chasm,' between early adopters and the early majority, using real-world examples like the Segway. The discussion highlights the importance of understanding market psychographics and addressing skepticism to achieve widespread adoption.

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