What You Will Learn cover image

Crossing The Chasm

What You Will Learn

00:00

Strategic Positioning for Success

This chapter explores effective strategies for appealing to pragmatic buyers, particularly in the early majority, while emphasizing the importance of positioning in a competitive landscape. It also highlights the significance of a well-crafted elevator pitch and niche marketing to enhance word of mouth and simplify buyer decision-making.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app