How to Build a Sustainable Music Career and Collect All Revenue Streams

S3.8/E51: Your Live Strategy & Efficient Touring w/ Peter Shapiro - The Most Influential Concert Promoter of His Generation

Sep 18, 2023

Explore the career of Peter Shapiro, a renowned concert promoter known for creating unique experiences for musicians and fans. Learn about his journey starting a venue in NYC and his love for the Grateful Dead. Discover the importance of protecting your ability in the music industry and the challenges of being in the live music business. Hear about starting a business and taking over a famous venue called Wetlands. Dive into activism, voting, and building a diverse audience for live shows. Gain insights into booking rooms, education, making connections, and taking advantage of campus resources. Find out about touring strategies, recording shows, and marketing tips for musicians.

01:57:20

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Episode guests

Peter Shapiro

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Episode notes

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Quick takeaways

Utilize metrics and data to target the right markets and promote shows through direct-to-fan communication channels.

Expand tour reach through gig swaps, regional markets, and prioritizing cities with strong fan bases.

Maximize show revenue by negotiating favorable deals, leveraging technology, and collecting fan data.

Differentiate shows with special experiences, collaborations, and unique elements to entice fans to attend multiple shows in the same city.

Deep dives

Overview of the Music Industry Journey

This podcast episode provides a comprehensive overview of the journey through the modern music industry. It covers topics such as setting up marketing channels, monetizing music before its release, legal considerations, song registration, music distribution, and live performance strategies.

Introduction

3min

Peter Shapiro: A Legendary Concert Promoter

2min

Starting a Venue in NYC and the Influence of the Grateful Dead

9min

The Importance of Protecting Your Ability in the Music Industry

24min

Starting a Business and Taking Over a Famous Venue

24min

Activism, Voting, and Love for Music

11min

Building a Diverse Audience

17min

Booking Rooms, Education, and Making Connections

3min

Taking Advantage of Campus Resources and Building a Team

18min

10.

Touring Strategies, Recording Shows, and Marketing Tips

5min

Peter Shapiro is the best known and most influential concert promoter of his generation. He owned the legendary Wetlands in New York City and has gone on to much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Port Chester, producing U2 3D, and promoting the Grateful Dead’s fiftieth-anniversary tour (“Fare Thee Well”) featuring the Core Four and Trey Anastasio . . . and so much more. His book, "The Music Never Stops: What Putting on 10,000 Shows Has Taught Me About Life, Liberty, and the Pursuit of Magic" is the best book Host Emily White has ever read for anyone who wants to pursue a career in the concert industry. Who else would Emily want to talk to to share this episode's title of Your Live Strategy & Efficient Touring for our NYC touring? Enjoy this incredibly inspiring episode that goes deep into Peter's iconic career and teaches you how to book, promote, get your live act and career together as well as SO much more.

This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen.

Book this podcast was based on: ⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠. 10% off w/ code PODCAST

We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.

Artist Growth is a platform that simplifies music industry operations by offering tools for event planning, financial tracking, tour coordination, and project management. It integrates various aspects of business management into a centralized system, enhancing collaboration and efficiency for artists, managers, record labels, and production teams.

Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@c-ent.com⁠⁠⁠⁠⁠⁠

CREDITS:

Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Project Manager: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Engineer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Producer: ⁠⁠⁠⁠⁠⁠Lilia Iza⁠⁠⁠⁠⁠⁠

Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠⁠