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S3.8/E51: Your Live Strategy & Efficient Touring w/ Peter Shapiro - The Most Influential Concert Promoter of His Generation

How to Build a Sustainable Music Career and Collect All Revenue Streams

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Touring Strategies, Recording Shows, and Marketing Tips

This chapter explores the benefits of touring in a van, including increased profitability. It also discusses the value of recording live shows and using them as a revenue stream, such as offering exclusive recordings to fans. Additionally, it mentions the importance of collecting data at the merch table and marketing shows in the same city while making each show unique.

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