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S3.8/E51: Your Live Strategy & Efficient Touring w/ Peter Shapiro - The Most Influential Concert Promoter of His Generation

How to Build a Sustainable Music Career and Collect All Revenue Streams

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Building a Diverse Audience

They discuss strategies for building a diverse audience for live shows, emphasizing the importance of attracting women and men as it tends to draw others as well. They also emphasize the value of starting small and gaining experience through smaller shows before aiming for bigger venues. Additionally, they suggest adding special elements to a show to make it more attractive, such as being an artist's only show in the market or featuring a unique collaboration.

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