Strava's Journey from Cycling App to Diverse Community

Strava started as a cycling app but has now grown into a diverse organization, supporting athletes across different sports, genders, races, and geographies. They have realized the importance of being authentic and understanding the unique needs of each community within their user base. By offering features like segments and challenges, Strava has created an engaging and motivating social experience for its users. They have also focused on building partnerships with device manufacturers to ensure seamless integration with a variety of fitness tracking devices. Looking ahead, Strava aims to further expand its services and offerings to support the growing population of active individuals.