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5min chapter
Holiday Recap: Mark Gainey, Founder of Strava
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Targeting the Cycling Market
Exploring the market entry strategy for their company, with a focus on catering to the niche audience of cyclists and their specific needs. The chapter also discusses the importance of understanding the target audience and balancing a grand vision with a targeted go-to-market strategy.
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