The Modern Retail Podcast Modelo beer sales decline & Prime Day deals week gets off to a slow start
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Jul 12, 2025 Allison Smith, an e-commerce platforms reporter at Modern Retail, discusses the troubling decline in Modelo beer sales, influenced by cultural and economic shifts affecting the Hispanic consumer base. She delves into how brands must adapt to these changes, emphasizing the significant spending power of Hispanic Americans. The conversation also covers the slow start of Prime Day, exploring evolving consumer behaviors and strategies adopted by sellers in response to competition and pricing fatigue, revealing insights on the retail landscape.
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Modelos Sales Decline Insight
- Constellation Brands' beer sales fell 2% due to weaker demand and tariffs on aluminum.
- Cultural and political factors, especially affecting Hispanic consumers, significantly impact sales.
Hispanic Consumer Impact
- Hispanics' economic and political concerns influence their buying behavior.
- Changes in this demographic affect broad market sales due to their significant U.S. purchasing power.
Changing Beverage Preferences
- Diverse beverage options like seltzers, mocktails, and cannabis products challenge traditional beer sales.
- Changing consumer drinking habits contribute to shifting market dynamics.