Allison Smith, an e-commerce platforms reporter at Modern Retail, discusses the troubling decline in Modelo beer sales, influenced by cultural and economic shifts affecting the Hispanic consumer base. She delves into how brands must adapt to these changes, emphasizing the significant spending power of Hispanic Americans. The conversation also covers the slow start of Prime Day, exploring evolving consumer behaviors and strategies adopted by sellers in response to competition and pricing fatigue, revealing insights on the retail landscape.
