Business Is Boring

The legend behind Aotearoa's favourite brands

Jan 15, 2024
Guest
Nicola O’Rourke
Nicola O'Rourke, the legend behind Aotearoa's favorite brands, discusses her career and offers vital advice for building brands and businesses. Topics include the value of a great product in marketing and branding, the growth of Lewis Road Creamery through collaboration and strategic decision-making, supporting New Zealand's food and beverage industry, the challenges of capital in FMCG, and the importance of advisory boards and rotating skills in organizations.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
From Cadavers to Consumer Food Science
01:52 • 4min
3
The Importance of a Great Product in Marketing and Branding
05:42 • 7min
4
Lewis Road Creamery: Collaboration and Growth
12:50 • 11min
5
Supporting New Zealand's Food and Beverage Industry: Backing Brands and Building Businesses
23:49 • 4min
6
The Challenges and Importance of Capital in FMCG
27:30 • 10min
7
The Importance of Advisory Boards and Rotating Skills
37:16 • 3min