Business Is Boring
The legend behind Aotearoa's favourite brands
Jan 15, 2024
Nicola O'Rourke, the legend behind Aotearoa's favorite brands, discusses her career and offers vital advice for building brands and businesses. Topics include the value of a great product in marketing and branding, the growth of Lewis Road Creamery through collaboration and strategic decision-making, supporting New Zealand's food and beverage industry, the challenges of capital in FMCG, and the importance of advisory boards and rotating skills in organizations.
42:54
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Quick takeaways
- Scaling and growing New Zealand brands globally is crucial for the success of fast-moving consumer goods (FMCG) startups.
- Having support structures like advisory boards can provide specialized expertise and accelerate growth for FMCG startups.
Deep dives
Success in CPD New Zealand on the world stage
Nicola O'Vourke of Founders Advisory is optimistic about the future of fast-moving consumer goods (FMCG) in New Zealand. She believes that in the next five years, there will be significant success stories in the industry. Nicola emphasizes the importance of scaling and growing New Zealand brands globally. She highlights the need for capital, expertise, and acceleration to help FMCG startups thrive in new markets. Additionally, she mentions the value of face-to-face interactions and the energy it brings to brand building. Nicola also underscores the role of governance and advises startups to have a voice that represents the customer and consumer market orientation to create value in branded consumer businesses.
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