Business Is Boring cover image

The legend behind Aotearoa's favourite brands

Business Is Boring

CHAPTER

The Importance of a Great Product in Marketing and Branding

This chapter emphasizes the need for a great product in order to successfully market and brand it. It discusses how all elements, such as marketing, branding, and understanding the community, should be controlled by the same group. The chapter also mentions the value of being involved in the manufacturing process and deeply immersing oneself in the story of the product.

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