
The legend behind Aotearoa's favourite brands
Business Is Boring
The Importance of a Great Product in Marketing and Branding
This chapter emphasizes the need for a great product in order to successfully market and brand it. It discusses how all elements, such as marketing, branding, and understanding the community, should be controlled by the same group. The chapter also mentions the value of being involved in the manufacturing process and deeply immersing oneself in the story of the product.
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