Business Is Boring cover image

The legend behind Aotearoa's favourite brands

Business Is Boring

CHAPTER

The Challenges and Importance of Capital in FMCG

This chapter discusses the challenges faced by capital-intensive businesses in getting funding and the value of using financial and social capital for success. It highlights the need for sustainable products and emphasizes the challenges of communicating and packaging products that require more explanation. The speakers also discuss the role of New Zealand in the success of fast-moving consumer goods businesses and express optimism about the industry's future on the global stage.

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