How I Built This with Guy Raz HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
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Apr 14, 2022 Colin Rosenblum and Samir Chaudry, co-creators of the YouTube channel "Colin and Samir," delve into the creator economy's evolution. They share their 10-year journey of transforming from lacrosse enthusiasts into successful storytellers on digital platforms. Insights on monetizing online content and engaging audience communities highlight the challenges and opportunities in today's rapidly-changing landscape. They also discuss the unique advantages of YouTube compared to TikTok, emphasizing deeper creator-audience connections.
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Lacrosse Network Beginnings
- Colin and Samir met through YouTube after Samir saw Colin's lacrosse web series trailer.
- Samir, impressed by Colin's storytelling, invited him to LA, initially as an intern due to limited funds.
Early Fundraising Challenges
- An investor told Samir that his lacrosse videos were merely "home movies," not a viable business.
- Despite this discouragement, they persevered, fueled by passion and limited savings.
Post-Whistle Sports Struggle
- After leaving Whistle Sports, Colin and Samir struggled to find their niche, creating videos about various topics like Fairfax Avenue and coffee shops.
- Their existing lacrosse audience wasn't interested, forcing them to start from scratch and freelance for income.