Engaging Audiences in the Creator Economy

Introducing: How I Built This Lab, a sandbox where we explore all kinds of ideas around entrepreneurship. 

For our very first episode of How I Built This Lab, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir—a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Samir discuss their 10-year business journey, and share insights on how to break into this rapidly-growing industry.

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