Funnel Vision - For Performance-Driven Agencies & Marketers Agency Growth Requires Real Systems - Craig Rodney, Founder of The Agency Coach
Feb 20, 2025
Craig Rodney, founder of The Agency Coach, shares his journey from agency owner to coach, emphasizing the importance of systems for growth. He reveals his struggles with delegation and escaping survival mode, highlighting the crucial shift from valuing money to valuing time. Craig discusses strategic hiring to foster agency efficiency and personal development. Listeners will discover tailored coaching programs aimed at helping both new and seasoned agency owners optimize their path toward success and even prepare for potential exits.
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Craig's Agency Growth Journey
- Craig started his first agency in 2002 and successfully grew it over 15 years.
- He experienced a merger and eventual sellout to a major company before becoming a coach for agency owners.
Founder Bottleneck Limits Growth
- Craig was the go-to person for his clients, which limited scaling.
- Despite landing blue chip clients, the business couldn't grow because it relied too heavily on him personally.
Delegate Accountability, Not Just Tasks
- Delegation requires willingness to let others take full accountability for work.
- You must hire independently brilliant people who help build structures, not just support you.