Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path.
The first big mistake that Craig had to pinpoint and solve in his agency was the fact that he was the go-to person for all of their clients. Even though this approach got them blue chip clients, he realized the same thing that most agency owners run into - you can’t scale yourself.
Delegation is hard when you’re a small agency owner. Being overly attached to your work and thinking you’re the only person who can deliver real quality normal, but it’s also a one-way ticket to staying in survival mode forever. Craig advises that you get out of survival mode as soon as possible by learning how to hire the right people - ones that allow you to devalue money and increase the value of time.
Tune into the full episode to learn how to properly scale an agency!
HIGHLIGHTS:
0:00 Intro
2:43 How Craig learned how to let go
6:04 You need to be ready to delegate
9:02 Survival mode decisions don’t scale
13:00 Leverage your time correctly
16:49 Mindspace matters most
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Craig - https://www.linkedin.com/in/craigrodney/
