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Kanye's Adidas Reveal
- Kanye West's performance at New York Fashion Week 2015 marked a turning point in the sneaker wars.
- He publicly switched from Nike to Adidas, launching his Yeezy line and criticizing Nike.
Sneaker Culture's Importance
- Sneakers hold a unique cultural significance, going beyond mere athletic gear.
- They represent personal style, affordability, and social status for millions of consumers worldwide.
Sneaker Market Growth
- The sneaker market's value has increased by 40% in the last decade, reaching $55 billion.
- Projections estimate a $220 billion valuation by 2020, excluding the secondary market worth $1 billion.