Nike vs Adidas - Sneakerheads | 1
Business Wars
00:00
Connier's Yeasy Boost
Aditas, a new rival to nike is on the run after launching its own line of high-end sneakers. Yeasy boosts were designed by coner west and are priced far out of reach for most sneaker fans. Aditus isn't just going after super stars - it's poaching some of nike's best designers to run a top secret lab in brooklyn. And it starts doling out huge money to sec contracts with big name basketball stars such as James harden. The company signs on a new executive, mark king to oversee its new american push.
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