The Smart Passive Income Online Business and Blogging Podcast SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
35 snips
Jul 9, 2025 Getting on best seller lists is tougher than it seems! Explore the emotional rollercoaster faced during the journey to becoming a New York Times best seller. Innovative marketing strategies, like TikTok promotions and bonuses, are dissected for their effectiveness. Listen as the conversation navigates between self-publishing and traditional routes, emphasizing personal connection in marketing. The highs and lows of book sales reveal what it truly takes to succeed in today’s ever-changing publishing landscape!
AI Snips
Chapters
Books
Transcript
Episode notes
Dreaming of Bestseller Success
- Pat Flynn dreamed he hit the New York Times bestseller list and was elated upon waking.
- Upon checking, he found he had actually hit the USA Today bestseller list, which was a major achievement.
Use Bonuses to Drive Sales
- Include bonuses like accountability groups or exclusive workshops to incentivize early book purchases.
- Use receipt validation to track and encourage genuine sales through these bonuses.
Physical Book Sales Are Hard
- Selling physical books is very challenging today because consumer content preferences have shifted to video.
- Many people now prefer short summaries or audio over reading physical books.
