In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like “you don’t have experience in our industry” or “I could just hire a full-timer for that”—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.
Key Topics Covered:
-Why industry-specific experience matters—and how to win without it
-How to position your transferable expertise in new niches
-Real-world examples of selling fractional CMO services across industries
-A simple mindset shift for charging what you’re worth
-How to navigate “You’re too expensive, I could hire someone full-time”
-Strategy vs. implementation (and why doing both is a trap)
-The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom
-How one Boardroom member landed a $12.5K/month + 5% revenue-share deal
-Why the most successful CMOs are the ones solving bigger problems, not smaller tasks
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
Fractional CMO Show