Overcoming Objections during Sales Calls
Fractional CMO Show
Intro
This chapter explores the typical objections fractional CMOs face during sales calls and presents effective strategies for overcoming them. It also delves into the importance of adapting to AI advancements and evolving marketing strategies to address larger challenges.
In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like “you don’t have experience in our industry” or “I could just hire a full-timer for that”—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.
Key Topics Covered:
-Why industry-specific experience matters—and how to win without it
-How to position your transferable expertise in new niches
-Real-world examples of selling fractional CMO services across industries
-A simple mindset shift for charging what you’re worth
-How to navigate “You’re too expensive, I could hire someone full-time”
-Strategy vs. implementation (and why doing both is a trap)
-The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom
-How one Boardroom member landed a $12.5K/month + 5% revenue-share deal
-Why the most successful CMOs are the ones solving bigger problems, not smaller tasks
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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