

028 - Launching a Content Studio, with Adrian Alfieri, CEO and founder of Verbatim
4 snips Jul 25, 2022
Adrian Alfieri, CEO and founder of Verbatim Labs, shares insights on launching a content studio that empowers early-stage teams. He discusses the importance of turning on a "content machine" and utilizing expert interviews as a potent tool for engagement. Discover how he identified a key pain point that inspired his venture and learn the strategic differences between pillar content and SEO. Adrian also reflects on the significance of maintaining a balanced client roster for personal fulfillment while navigating the challenges of scaling his business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Building Content Strategies for Startups
01:41 • 21min
Pillar Content vs. SEO: Strategic Distinctions in Marketing
22:45 • 2min
Strategies for Building Brand Awareness Through Content Distribution
24:22 • 2min
Navigating Content Evolution
26:01 • 12min
Building a Scalable Content Studio
38:08 • 7min
Balancing Work and Fulfillment
44:52 • 5min
The Fulfillment of Mentorship in Leadership
50:18 • 3min