Strategies for Building Brand Awareness Through Content Distribution

Hear how founders of early-stage companies launched their businesses. This week I’m talking with Adrian Alfieri, CEO, and founder of Verbatim Labs. A content studio that helps early-stage teams launch and scale their online content production.

We discuss:

• Why brands should turn on their content machine
• Why expert interviews are such a powerful content tool
• How Adrian discovered the company pain point that launched him into building his company
• Interview mistakes he made early on
• The difference between pillar content and SEO
• Why he’s purposeful about limiting the growth of his business

Company Website:

https://www.verbatimlabs.com/

Adrian’s LinkedIn

https://www.linkedin.com/in/adrian-alfieri/

Adrian’s Twitter

https://twitter.com/adrianalfieri