

TWIG #333: Apple's Stand Up Comedy, Fortnite Mobile's Tea Leaves, and a Mystery Success
May 30, 2025
The hosts delve into evolving trends in the gaming industry, discussing Apple's looming game app launch and Ubisoft's legal challenges. They critique the impact of TV advertising on mobile gaming and debate the effectiveness of recent marketing strategies. Insights emerge on EA's cancellation of the Black Panther game and the surprising success of the indie title Expedition 33. In a fascinating twist, the hosts explore Fortnite's decline post-iOS relaunch and the rising popularity of Delta Force, revealing shifts in player engagement and monetization tactics.
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Google I.O.'s AI Revolution
- Google's VO3 AI enables amateurs to generate professional-grade videos with simple text prompts.
- This AI evolution could redefine asset creation and marketing pipelines for video games.
Grow Virality With Mutations
- Use random seed and mutation systems to drive virality in games.
- Incorporate offline and AFK mechanics to boost concurrent user counts by incentivizing app openness.