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TWIG #333: Apple's Stand Up Comedy, Fortnite Mobile's Tea Leaves, and a Mystery Success

Deconstructor of Fun

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Skepticism Surrounds TV Advertising's Impact on Mobile Gaming

This chapter analyzes the shortcomings of a recent TV campaign for mobile gaming, questioning the transparency of success metrics. It highlights concerns over the efficacy of TV ads, updates on industry events, and shares insights on a company's performance, advocating against further investment in television advertising.

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