On Strategy Showcase

Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies

Nov 8, 2022
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1
Introduction
00:00 • 3min
2
What Are the Common Challenges Brands Face?
03:11 • 3min
3
The Importance of Business Outcome Measurement
06:11 • 6min
4
The Hierarchy of Evidence in Marketing
11:41 • 6min
5
Are You Building a Culture of Effectiveness?
17:28 • 3min
6
What Are the Key Metrics to Track When Designing a Campaign?
20:33 • 3min
7
Is the Measurement of Marketing Performance More Important?
23:31 • 6min
8
Is There a Solution to Last Click Attribution?
29:09 • 5min
9
Multi Touch Attribution
34:10 • 2min
10
Do You Need to Own More of the Data?
36:38 • 2min