Is There a Solution to Last Click Attribution?

The conometrics is something that you know it's been around the space since the 60s in the advertising industry but you know now big businesses. So I think that that's starting to help. You see sort of the econometrics offering as a way to, to assign attribution to all to all of the factors that are assumed to be part of the process right. It's very good at doing that kind of macro view, which is what is the overall contribution of your marketing and advertising on sales. And then within those, which channels have been responsible for driving the outcome. But it's not very good for optimization for that you want to use different instruments. Once you've set