How to Balance Professionalism and Vulnerability on LinkedIn per Sandra Long, Ep #376

There’s no question that LinkedIn has become a valuable tool for salespeople to build their brands. But how do you find the right glance of professionalism and vulnerability? How do you allow your personality to shine and remain authentic while still building your business? Sandra Long shares her professional opinion in this episode of Sales Reinvented. 

• [0:56] Is a compelling LinkedIn profile essential?
• [1:28] The elements to leverage on your LinkedIn profile
• [2:25] How to tell your professional story on LinkedIn
• [5:07] Balancing professionalism and personality
• [8:55] How often should you update your profile?
• [11:25] How to measure the impact of your LinkedIn profile
• [12:54] Sandra’s top LinkedIn profile dos and don’ts
• [15:44] Your LinkedIn profile is your foundation

• Social Selling Index

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• LinkedIn
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