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Sales Reinvented
How to Balance Professionalism and Vulnerability on LinkedIn per Sandra Long, Ep #376
Nov 15, 2023
Sandra Long, a LinkedIn specialist, shares her professional opinion on balancing professionalism and vulnerability on LinkedIn. They discuss the elements of a compelling LinkedIn profile, the importance of telling your professional story authentically, and the power of authenticity on social media. They also highlight the importance of regularly updating your profile and provide do's and don'ts for creating impactful LinkedIn profiles.
19:47
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Quick takeaways
- Authenticity and storytelling are important in telling one's professional story on LinkedIn and attracting people.
- Keeping LinkedIn profiles regularly updated is crucial to reflect career changes and maintain relevance.
Deep dives
Importance of Having a Compelling LinkedIn Profile
Having a compelling LinkedIn profile is now essential for sales professionals in any industry. Elements such as the headline, photo, banner, about section, featured section, and content make the greatest impact on sales. Authenticity and storytelling are important in telling one's professional story and attracting people. With the evolving nature of LinkedIn, it is crucial to strike a balance between maintaining professionalism and letting personality shine through.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode