The Power of Authenticity on Social Media

There’s no question that LinkedIn has become a valuable tool for salespeople to build their brands. But how do you find the right glance of professionalism and vulnerability? How do you allow your personality to shine and remain authentic while still building your business? Sandra Long shares her professional opinion in this episode of Sales Reinvented. 

Outline of This Episode

• [0:56] Is a compelling LinkedIn profile essential?
• [1:28] The elements to leverage on your LinkedIn profile
• [2:25] How to tell your professional story on LinkedIn
• [5:07] Balancing professionalism and personality
• [8:55] How often should you update your profile?
• [11:25] How to measure the impact of your LinkedIn profile
• [12:54] Sandra’s top LinkedIn profile dos and don’ts
• [15:44] Your LinkedIn profile is your foundation

Resources & People Mentioned

• Social Selling Index

Connect with Sandra Long

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

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