Chasing Common Ground: Lifestyle Conversations with Chris Liddle
Developing Rock Solid Resilience An Insightful Conversation with Dean Somerset
Jan 30, 2025
Dean Somerset, an internationally recognized fitness professional and author based in Northern Alberta, shares insights on resilience and injury management. He discusses the impact of the pandemic on his training approach and the integration of AI in fitness. Dean highlights the importance of networking at industry conferences and offers practical advice for aspiring fitness pros. He also emphasizes celebrating small wins for a positive mindset. His upcoming book, co-authored with Dan Pope, aims to empower individuals in managing injuries and enhancing their training.
38:36
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Quick takeaways
- The pandemic forced a significant shift in training strategies, highlighting the demand for personalized, in-person coaching versus online models.
- Dean's upcoming book serves as a crucial resource to empower individuals in managing injuries independently and enhancing their resilience.
Deep dives
Adapting to Change Post-Pandemic
The discussion covers how the pandemic forced a significant shift in business strategies, with a particular focus on in-person training. Many trainers found that clients were seeking more personalized attention, which led to a reevaluation of online coaching models. In addition, the speaker highlights a transition from physical workshops to virtual events and digital products as a means to maintain engagement during gym closures. The speaker also emphasizes the launch of a new book as an essential step in sharing knowledge and staying relevant in a rapidly changing industry.
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