

Why I'm So Excited About Esports and the Minnesota Rokkr
Jan 30, 2020
Aaron Ashley-Simon from Cheddar Esports joins Gary Vaynerchuk to discuss the recent Call of Duty League opener and the undefeated Minnesota Rokkr. They explore the cultural significance of esports, emphasizing authenticity and community feedback. The conversation touches on the unique challenges of balancing hardcore fans with casual audiences in broadcasting. Additionally, they highlight the growing impact of YouTube in esports and the intersection of gaming with broader cultural trends, including music and emerging platforms like TikTok.
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Nerves as a New Team Owner
- Gary Vaynerchuk discusses his nervousness as a new team owner during the Minnesota Rokkr's first homestand.
- Despite believing in the process over results, he felt pressure due to the high expectations and home-field advantage.
YouTube Partnership's Broad Appeal
- Gary Vaynerchuk believes the YouTube partnership will broaden the Call of Duty League's audience due to YouTube's wider reach.
- While Twitch is popular among hardcore gamers, YouTube's broad appeal can introduce esports to millions of new viewers.
Esports Investment as a Long-Term Bet
- Gary Vaynerchuk compares investing in esports to betting on which video games will have lasting appeal, like Mario, versus fleeting popularity, like Kid Icarus.
- He believes Call of Duty is an evergreen title and his investment's success hinges on its continued popularity.