Aaron Ashley-Simon

Aaron Ashley-Simon from Cheddar Esports joins Gary Vaynerchuk to discuss the recent Call of Duty League opener and the undefeated Minnesota Rokkr. They explore the cultural significance of esports, emphasizing authenticity and community feedback. The conversation touches on the unique challenges of balancing hardcore fans with casual audiences in broadcasting. Additionally, they highlight the growing impact of YouTube in esports and the intersection of gaming with broader cultural trends, including music and emerging platforms like TikTok.