Strategy Simplified S5E19: McKinsey-Style Case Interview: CPG Company Market Entry
Nov 19, 2021
This podcast episode features a McKinsey-style case interview where they discuss a consumer packaged goods company's market entry into the diaper segment. They analyze falling market share, evaluate potential profits, and discuss consumer preferences, competitor actions, and pricing strategies. They also explore the costs involved in manufacturing diapers, calculate market size and potential market share, and discuss brand entry options. The episode ends with reflections on case interview performance and tips for analyzing charts in case interviews.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Investigating Entry into the Basic Diaper Segment for a Consumer Packaged Goods Company
01:56 • 3min
Analyzing the Falling Market Share and Evaluating Market Entry for Value Diapers
04:48 • 6min
Cost Analysis of Diapers for Market Entry Strategy
10:39 • 14min
Analyzing the Market Size and Potential Market Share for First Steps in the Diaper Market
24:57 • 7min
Exploring Brand Entry Options and Considerations
31:32 • 4min
Reflections and Feedback on Case Interview Performance
35:12 • 5min
Analyzing a Chart and Taking a Stand: Case Interview Tips
40:00 • 5min