S5E19: McKinsey-Style Case Interview: CPG Company Market Entry
Strategy Simplified
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Exploring Brand Entry Options and Considerations
This chapter explores the options of launching a new brand called 'Baby's Choice' or partnering with a retailer for private label production. The pros and cons of each option are discussed, including the established distribution channels from partnering with a retailer and the lack of control over brand success. The chapter ends with an ad for the Blackbelt consulting prep program.
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