The Hero With a Thousand Faces: Joseph Campbell’s Framework on Storytelling | #Marketing - Ep. 93

20 snips

Dec 3, 2025

Explore the fascinating world of storytelling through Joseph Campbell's Hero's Journey framework. Discover how this universal pattern shapes our favorite films, like Star Wars, and underpins powerful marketing strategies. Learn why audiences connect deeply with stories that follow this structure and how it transformed business models, particularly in ClickFunnels’ growth. From Frodo's journey to the archetypes in popular movies, find out how these timeless elements can resonate with your message and enhance your persuasive abilities.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Discovering Campbell's Book

Russell Brunson recounts how he first discovered The Hero With a Thousand Faces after hearing about it at a marketing seminar and buying a first-edition copy.
He later read it deeply and realized its recurring presence in storytelling and marketing practices.

ANECDOTE

George Lucas Used The Framework

Russell tells how George Lucas read Campbell and used the Hero's Journey to structure Star Wars.
He credits that move for popularizing the pattern in modern Hollywood storytelling.

INSIGHT

Stories Share A Universal Pattern

Joseph Campbell found that successful stories across cultures follow the same sequence of events he called the Hero's Journey.
This universal pattern explains why disparate myths and modern stories resonate similarly with audiences.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.

In this episode of The Russell Brunson Show we talk about the Hero’s Journey! I open up Joseph Campbell’s The Hero With a Thousand Faces and show you why this framework has shaped your favorite movies, your personal development, your beliefs, and even the way ClickFunnels grew to a billion dollars in sales. If you want your message to resonate at a primal level and persuade people without feeling pushy, this is the story structure your business has been missing.

Key Highlights:

◼️How Joseph Campbell discovered that every enduring story across time and culture follows the same pattern.

◼️Why George Lucas built the first Star Wars movie using this exact framework and how thousands of Hollywood films now follow it.

◼️The core steps of the Hero’s Journey and why audiences subconsciously connect to it in movies, books, and real life.

◼️How applying this structure transformed my webinars, funnels, events, and ultimately the growth of the ClickFunnels movement.

◼️The three versions of the Hero’s Journey you can study and use: Campbell’s original, Christopher Vogler’s Hollywood version, and my Expert Secrets version.

The Hero’s Journey isn’t just some ‘fun’ thing to talk about... It is the blueprint behind every story that has ever moved a crowd, converted an audience, or transformed a customer. Once you understand it, you start seeing it everywhere and you will know exactly how to weave it into your own marketing, sales presentations, and content. If you want my notes with all three frameworks side by side, you can find them here: ◼️⁠⁠https://russellbrunson.com/notes⁠⁠

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices