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The Pitch
#158 Avelo: The World’s First Smart Running Shoe
Apr 2, 2025
Royi Metser, Founder and CEO of Avelo, introduces the world’s first smart running shoe, aimed at preventing injuries while enhancing performance. He shares his personal running journey and discusses the unique tracking technology that sets his shoes apart. The conversation dives into market potential, addressing consumer skepticism about subscription models and costs. Royi highlights the balance between innovation and traditional comfort, emphasizing how Avelo could transition from niche to lifestyle brand, capturing the running community's heart.
38:13
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Quick takeaways
- Avello's smart running shoes integrate technology to provide real-time feedback on impact and form, enhancing injury prevention and performance.
- The podcast highlights challenges in consumer acceptance of subscription models for running shoes, emphasizing the need for strong community engagement and marketing strategies.
Deep dives
Inspiration Behind Avello
The founder of Avello, Rowie Metzer, shares his journey, motivated by his father's experience as an entrepreneur and his own challenges with health during the pandemic. After discovering he had high cholesterol and a biological age that exceeded his actual age, he became inspired to take up running. Within months, he completed his first marathon, enhancing his health and reigniting his passion for entrepreneurship. This personal transformation sparked the idea of creating a smart running shoe that could help others optimize their running experience and improve their health.
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