The Pitch #158 Avelo: The World’s First Smart Running Shoe
35 snips
Apr 2, 2025 
Royi Metser, Founder and CEO of Avelo, introduces the world’s first smart running shoe, aimed at preventing injuries while enhancing performance. He shares his personal running journey and discusses the unique tracking technology that sets his shoes apart. The conversation dives into market potential, addressing consumer skepticism about subscription models and costs. Royi highlights the balance between innovation and traditional comfort, emphasizing how Avelo could transition from niche to lifestyle brand, capturing the running community's heart.
AI Snips
Chapters
Transcript
Episode notes
Avello's Origin Story
- Royi Metser, inspired by his father's entrepreneurial spirit, became obsessed with running after a health scare.
- This led him to create Avello, the world's first smart running shoe, aiming to reduce injuries and improve performance.
Why a Smart Shoe?
- Avello chose to create a full shoe instead of an insole for a frictionless user experience, mirroring the simplicity of running.
- Shoes are also a highly visible and aspirational product, making them ideal for building a strong brand.
Market Entry
- Runners are open to new brands, as demonstrated by the success of On Running and Hoka.
- Avello doesn't need to capture the entire market initially, but rather establish a strong foothold.