#158 Avelo: The World’s First Smart Running Shoe
The Pitch
Market Potential of Smart Running Shoes
This chapter explores the opportunity for a smart running shoe designed to prevent injuries, transitioning from a niche product to a lifestyle brand. It analyzes demographics, pricing strategies, and consumer behavioral barriers, while emphasizing the importance of a community-focused marketing approach. Additionally, the chapter addresses financial projections, competitive challenges, and the potential for market volatility amid established brands.
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