#158 Avelo: The World’s First Smart Running Shoe
The Pitch
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Navigating Smart Shoe Skepticism
This chapter discusses the challenges of launching smart running shoes, focusing on consumer hesitations regarding costs and the subscription model. It examines consumer mindsets about integrating technology into footwear and the marketing difficulties brands face in this competitive market. The conversation highlights the importance of emotional branding and the balance between innovation and traditional shoe attributes like comfort and fit.
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