Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: New ChatGPT Marketing! Instagram Big Change? | Ep. 464
Dec 16, 2025
Discover the game-changing features of ChatGPT 5.2, which can predict what grabs your audience's attention. Learn how to apply the 'two-second scan path test' to enhance your emails and creative designs. Instagram is testing early access Reels for followers, potentially increasing engagement. Plus, TikTok's Nearby feed is making a comeback for better local discovery. To top it off, LinkedIn ads are getting personal, using your name and title to spice up the copy. And don't miss the trivia about a near-casting blunder in Home Alone!
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Predict Attention With Two-Second Scan
- ChatGPT 5.2 can simulate human two-second scan behavior to predict where people look in an image or email.
- Jay Schwedelson found this prediction improved click-through rates 15–25% across campaigns.
Run The Two-Second Scan Test
- Upload the full creative (email or social image) to ChatGPT 5.2 and run the two-second scan path prompt.
- Use its predicted eye flow and distraction feedback to move or simplify elements before sending.
Instagram’s Early-Access Reels Could Resurrect Follows
- Instagram is beta-testing 24-hour early access Reels for followers, reversing the 'followers don't matter' trend.
- If fully rolled out, this could meaningfully increase follower counts by rewarding followers with exclusives.