Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.
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Best Moments:
(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.
(01:51) The new superpower: simulating human scan behavior to predict what gets attention
(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.
(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows
(04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer
(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copy
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
