Invest Like the Best with Patrick O'Shaughnessy Jens Grede - Building SKIMS - [Invest Like the Best, EP.431]
453 snips
Jul 1, 2025 
Jens Grede, co-founder and CEO of Skims, dives into the captivating intersection of pop culture and commerce. He argues that understanding consumer behavior is crucial in today's fragmented media landscape, noting how cultural shifts demand comfort and authenticity. Grede discusses the resurgence of brands like Abercrombie & Fitch and the importance of adapting to market changes. He highlights the unique challenges of scaling a fashion label while maintaining cultural relevance and emphasizes the evolving trust dynamics in digital media, where individual influencers are gaining prominence.
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Pop Culture As Consumer Hack
- Pop culture is the only remaining hack to reach consumers in a fragmented media landscape.
- It crosses divides that niche interests and media consumption create, making it crucial for consumer brands today.
Blurred Lines: Individual vs Institution
- The line between individuals and corporations has blurred significantly over time.
- Consumers today accept figures who span roles, like actors who become entrepreneurs, without distinction.
Culture Shifts Toward Comfort
- Cultural shifts often react against recent political and social climates leading to significant pop culture changes.
- Currently, society craves comfort and nostalgia over futurism amid global uncertainty.
