Jens Grede

Jens Grede, co-founder and CEO of Skims, dives into the captivating intersection of pop culture and commerce. He argues that understanding consumer behavior is crucial in today's fragmented media landscape, noting how cultural shifts demand comfort and authenticity. Grede discusses the resurgence of brands like Abercrombie & Fitch and the importance of adapting to market changes. He highlights the unique challenges of scaling a fashion label while maintaining cultural relevance and emphasizes the evolving trust dynamics in digital media, where individual influencers are gaining prominence.

Jens Grede, co-founder and CEO of Skims, and David Allemann, co-founder of On, explore how their brands navigate the fusion of fashion and sports. Grede emphasizes that innovative product development is crucial, sharing insights into Skims' standout fabrics. Allemann recounts the humble beginnings of On, starting from a garden hose prototype to groundbreaking footwear. They discuss how sportswear now expresses personal identity, transforming into lifestyle statements, and the importance of authentic collaborations to enhance brand relevance.

Jens Grede, CEO of Skims and serial fashion entrepreneur, shares insights on the brand's explosive growth, its new flagship in New York, and collaborations with celebrities like Kim Kardashian. He also discusses the challenges of working with a spouse in business. Joining him is Dan Frommer, founder of The New Consumer, who reveals trends from his report, including the rise of TikTok shops and changing alcohol consumption patterns. Together, they explore the evolution of the luxury market and the importance of authenticity in branding.