Invest Like the Best with Patrick O'Shaughnessy cover image

Jens Grede - Building SKIMS - [Invest Like the Best, EP.431]

Invest Like the Best with Patrick O'Shaughnessy

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Resurgence of Fallen Brands

This chapter explores the surprising comeback of brands like Abercrombie & Fitch and Victoria's Secret, examining the gap between consumer support and Wall Street perceptions. It highlights the evolving landscape of consumer preferences and the role of social media algorithms in brand visibility. Additionally, the story of SKIMS is featured as a case study in successful brand timing and adaptation within a changing market.

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