Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453
Nov 25, 2025
This week, a chaotic dive into marketing reveals that ChatGPT promises to tone down its em dash overuse. The EU might ease GDPR rules, making life simpler for users. Instagram is testing much longer reels, which Jay thinks might backfire. Google’s new AI flight deals tool sounds like a game changer for travel discounts. A clever strategy can boost email open rates significantly. Finally, blunt holiday movie reviews reveal Jay's struggles with Netflix offerings and venting frustrations about Thanksgiving hosting woes.
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M‑Dash Overuse Finally Addressed
- ChatGPT acknowledged overusing the em dash and updated its model to use it sparingly moving forward.
- Jay Schwedelson sees this as a small but meaningful fix to an AI stylistic cue that flags AI-generated text.
Europe May Soften GDPR And Cookie Rules
- The European Commission proposed a Digital Omnibus package to relax parts of GDPR, AI rules, and cookie consent requirements.
- Jay notes this could reduce consent banner friction and make data use easier for marketers if it passes.
Instagram Tests 20‑Minute Reels
- Instagram is quietly testing 20-minute reels, greatly extending potential short-video length on the platform.
- Jay expresses skepticism about audience attention for such long reels based on his own viewing habits.