Do This, NOT That: Marketing Tips with Jay Schwedelson cover image

What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453

Do This, NOT That: Marketing Tips with Jay Schwedelson

00:00

Preheader 'continuation' words boost opens

Jay shares SubjectLine.com's finding that starting preheaders with and, but, or plus lifts email opens about 19%.

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