The Futur with Chris Do 060 - Contagious Selling — with Errol Gerson
Aug 12, 2019
In this engaging discussion, Errol Gerson, a seasoned educator and marketing expert with over 48 years at ArtCenter College of Design, shares his journey from struggling graphic designer to successful entrepreneur. He reframes sales as a share of enthusiasm rather than pressure, highlighting the power of creativity in client acquisition. Gerson emphasizes the importance of unique presentations, such as reinventing resumes, to stand out in the job market. His insights on gratitude, mentorship, and embracing challenges inspire personal and professional growth.
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Reframe Selling
- Reframe selling as making others excited about what excites you.
- Change your perspective on selling to change your sales outcomes.
Meaning of "No"
- "No" from a client doesn't mean rejection; it means the next opportunity.
- Use "no" as motivation to convince the client and get to "yes".
The Illustrator at the Riding Club
- An illustrator struggling with tuition was advised to paint at a riding club.
- By changing her approach, she earned $10,000 in commissions in one day.