In this engaging discussion, Errol Gerson, a seasoned educator and marketing expert with over 48 years at ArtCenter College of Design, shares his journey from struggling graphic designer to successful entrepreneur. He reframes sales as a share of enthusiasm rather than pressure, highlighting the power of creativity in client acquisition. Gerson emphasizes the importance of unique presentations, such as reinventing resumes, to stand out in the job market. His insights on gratitude, mentorship, and embracing challenges inspire personal and professional growth.
