The Game with Alex Hormozi

Pricing, Focus, and the Seven Growth Sins | Ep 935

718 snips
Aug 11, 2025
In a live Q&A, insights are shared on the seven deadly growth sins that trap businesses, like underpricing and overexpansion. Strategies for effective customer acquisition amidst AI competition are highlighted, along with tips on hiring the right talent. The importance of clear communication in sales is emphasized, while effective marketing strategies, including the power of word-of-mouth, are explored. Listeners gain valuable lessons on optimizing growth and enhancing customer retention to drive long-term success.
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ANECDOTE

Pre-Framing Multiplied VIP Sales

  • Alex Hormozi added a simple opt-in checkbox and lifted VIP purchases by 16% through pre-framing.
  • Small pre-commitment questions change downstream buying behavior significantly.
INSIGHT

Seven Growth Sins That Stall Scale

  • Alex Hormozi identifies seven recurring growth mistakes that keep businesses stuck.
  • Recognizing these sins reveals the constrained, painful choices founders must make to scale.
ADVICE

Pick One Avatar And Commit

  • Choose a single customer avatar and commit instead of splitting between conflicting segments.
  • Avoid keeping both avatars because that paralysis prevents you from scaling.
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