Champagne Strategy Keaton Garnet - Digital Marketing Apocalypse - Part 1
14 snips
Jul 17, 2024 Keaton Garnet, an expert in digital marketing, dives deep into the evolving landscape of online privacy. He discusses Apple's recent shifts towards user privacy and the global legislative push for data protection. The conversation covers the history of analytics, the cookie dilemma, and the decline of mobile app success stories. Keaton explores challenges posed by privacy laws on digital marketing strategies, the shift towards contextual targeting, and innovative solutions to ensure advertising relevancy. A thought-provoking look at a industry's future in a privacy-conscious world!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 5min
Evolving Analytics: The Cookie Dilemma
04:59 • 3min
Data Privacy Evolution in Mobile Apps
08:13 • 14min
Navigating Cookie Depreciation in Digital Marketing
21:47 • 4min
Shifting Paradigms in Digital Marketing
26:10 • 13min
Navigating Data Privacy in Digital Marketing
39:01 • 3min
The Future of Contextual Advertising in Digital Marketing
42:13 • 3min