Keaton Garnet - Digital Marketing Apocalypse - Part 1
Champagne Strategy
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Shifting Paradigms in Digital Marketing
This chapter explores the significant evolution in digital marketing, focusing on the transition from micro-targeting to contextual targeting. It highlights the misconceptions of hyper-niche targeting and discusses the advantages of reaching audiences based on content engagement. The conversation also addresses the challenges posed by current privacy regulations and the need for marketers to adapt their strategies to succeed in an evolving landscape.
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